What are the "5 W's" that should be included in a press release?

The correct answer includes the five essential elements that should be addressed in any effective press release: Who, What, When, Where, and Why.

"Who" refers to the individuals or organizations involved in the news story, providing context and identity to the audience. "What" describes the event or announcement, offering the main content of the press release. "When" denotes the timing of the event or the relevance of the news, which is crucial for timely dissemination. "Where" specifies the location, which can be critical for events requiring attendance or context. Finally, "Why" explains the significance of the news, providing the audience with a rationale for why the information matters.

This structured approach ensures that the press release is informative and addresses the most pertinent questions that readers may have, thereby increasing its potential to engage and inform the public effectively. The other options contain variations that either omit one of these crucial components or replace them with less relevant terminology, which diminishes the clarity and effectiveness expected from a proper press release.