Which tip is NOT recommended for successful media interviews?

Making the issue personal is not recommended for successful media interviews because it can shift the focus away from the facts and issues at hand, potentially leading to emotional responses rather than informed discussions. When an issue is made personal, it can create biases or conflict that detracts from the objective presentation of the material. The goal of a media interview is typically to convey information clearly and constructively, ensuring that audiences receive the intended message without distortion.

In contrast, keeping sentences short helps maintain clarity, varying your cadence can keep the audience engaged and attentive, and controlling the agenda allows the interviewee to guide the conversation towards key points, all of which support effective communication and understanding during media interactions.